Love, Games and Gamification: Gambling and Gaming as Techniques of Modern Romantic Love

A number of authors claim that Western European modern romantic love has been ‘gamified’ by digital apps and platforms, resulting in a ludic market logic is increasingly compulsive even addictive. This paper will suggest was, fact, predicated on games, particularly games chance competition. These are seen to provide functions, including homosocial bonding, the vindication personal responsibility, bringing about probability improbable. The examines changing attitudes at several key historical moments Europe, changes which we can discern codification, as well economy. We trace these tendencies corporations, where gathered behavioural data accelerates capacity economize determine futures.